Customer – IMG Switzerland
National and international designers presented their collections at the Mercedes-Benz Fashion Days in Zurich. Especially ambitious brands were shown in the Puls 5. For this, Lüscher + Hirschmüller/eventagentur.ch developed an event concept and implemented it – including a catwalk, VIP area, kitchen facility, and event technology.
In addition to the show area in the Puls 5, Fashion Days also included a VIP tent at the Turbinenplatz Square, in front of the Schiffbau building. In total, the event brought four days of fashion highlights to Zurich. 1.100 guests attended the shows, among them 450 VIPs.