Customer – Swisscom
Swisscom was a guest in eight cities in German-speaking Switzerland as a partner of the charity project "Jeder Rappen zählt” (Every cent counts). There, the donation campaign gathered not just money but also used cell phones. Donors were able to make a wish at a wishing well. With a bit of luck, their dream would come true.
At the wishing well, donors could throw a Swisscom coin over their shoulders and make a wish. Wishes big and small were drawn daily from the well by moderator and lucky fairy Tanja Gutmann, among others.
As part of "Every cent counts" Swisscom called for used cellphones to be donated. The cellphones that were collected then found meaningful re-use via Solidarcomm. Fully operative devices are resold by Terre des Hommes Switzerland, thus giving people across the world access to mobile communication.