Customer – Swisscom
Swisscom raffled special experiences that money cannot buy among their “best clients”. Among the prizes were private concerts, artistic afternoons, and a menu by a top chef de cuisine.
A direct mailing for Swisscom customers showed the experiences available to choose from, as well as a look-back on wishes that have already come true.
Among the prizes: private concerts with Marc Sway or Lole, a day on the SRF Meteo roof, watching the artist Ted Scapa painting, being there for a recording of the radio criminal drama “Maloney” in the SRF studio, or enjoying a menu cooked by Michelin-starred chef Ivo Adam in his own kitchen.
Over three years, a total of 25 wishes were granted by the concept by eventagentur.ch. The raffled one-time experiences offered customers a positive identification with Swisscom.