Customer – Concordia
Through its family platform Conci-World, the health insurance Concordia reaches its target group where they feel most comfortable – in their free time. Be it on the big summer promotional tour for more safety in and on the water, or via exclusive sweepstakes on its own website. Conci-World touches young families all over Switzerland. The customer acquisition tool by Eventagentur has been established to such an extent that it’s now also used for customer loyalty.
How does Conci-World achieve a qualitative lead generation in a saturated market? With an exclusive cinema premier, spending the night in the zoo, or a week in the circus – Conci-World makes it possible. With “things you can’t buy” competitions, over 2.500 winners are offered unforgettable experiences every year.
The website conci-world.ch has been Concordia’s most successful lead generation tool for seven years. Personal winner support guarantees high-quality leads and practically no no-shows when implementing the competitions.
Customer acquisition also takes place onsite at the Conci Badi-Tour: In cooperation with the bfu - Beratungsstelle für Unfallverhütung (Swiss Council for Accident Prevention) - the mascot Conci tours over 70 swimming pools in Switzerland and Liechtenstein and draws attention to “Safety in and on the water.” The awareness-raising campaign will be executed for the seventh time in 2017.
Over the years, a strong network of partners has formed around Conci-World. Other projects were also realized in the context of the family platform, including the 100-year anniversary of Concordia, media articles in the customer magazine CARE, and the integration of sponsorship partners on conci-world.ch.