At the center of co2tieferlegen (loweringCO2) are all passenger cars in energy efficiency class A, with a CO2 output of no more than 95 g/km. The goal is to promote the sale of these vehicles. The project by the Swiss Federal Office for Energy (Bundesamt für Energie, BFE) will run until the end of 2019.
Over 350 model options are shown on the trilingual website co2tieferlegen.ch. For each model, there’s a TCO calculator (Total Cost of Ownership) that displays the actual operating costs. The costs are an important argument for leading car buyers towards more energy efficiency.
The second decisive argument is a test drive where potential buyers can see the power of a car for themselves. co2tieferlegen (loweringCO2) is bringing a roadshow of lower-CO2 models to consumer exhibitions and using it to offer test drives. Approx. 2.500 trade fair visitors will have already made use of this offer by summer of 2017. The roadshow is supplemented with games and promotions by partners.
Also part of the project is a TV spot with ambassador Iouri Podladtchikov, online campaigns, and various poster and print subjects. The campaign is complemented with third party projects. These include the appearance as a presenting partner at the Geneva International Motor Show and the Energy Challenge, where co2tieferlegen covered the topic of mobility in summer of 2016.