«co2tieferlegen» as presenting partner at the Geneva International Motor Show
Customer – Swiss Federal Office of Energy
The app «Salon Car Collector» provided energy-efficient vehicles with special appearance. Cars from various exhibitors were digitally labeled for the Salon Car Collector. Visitors were notified in a fun way through push notifications on their smartphones, and were able to register the vehicles in a collector’s pass. With a full pass, they could win a Ford C-Max Energi in 2016, and a Ford Mondeo Hybrid in 2017.
The appearance as a presenting partner at the Geneva International Motor Show – the largest trade fair event in Switzerland with 700.000 visitors, and one of the top five automotive trade fairs in international ranking – was about making exhibitors’ energy-efficient vehicles more visible.
The challenge was designing a joint appearance for the manufacturers, the motor show management, and the Swiss Federal Office of Energy.
The winning vehicle, client, and partners were all staged in their own booth at the main entrance. Promotional personnel drew visitors’ attention to the app and demonstrated its functionality using iPads. The app was created with the help of Beacon technology and successfully implemented in several languages.